Terms of Service

1. Company Information

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client", "you", or "your") and:

Adtrafix Media Solutions LLP
Registered under the Limited Liability Partnership Act, 2008, India
Registered Office: Gurugram, Haryana, India
Email: conversation@adtrafix.com
Phone: (+91) 9990443367
Website: adtrafix.com

References to "Adtrafix", "we", "us", or "our" throughout these Terms refer to Adtrafix Media Solutions LLP.

2. Acceptance of Terms

By accessing our website, submitting an enquiry form, engaging our services, or accessing the Adtrafix OS platform, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity. If you do not have such authority, or if you do not agree to these Terms, you must not use our services.

We reserve the right to update these Terms at any time. Continued use of our services after changes are posted constitutes acceptance of the revised Terms. The "Last updated" date at the top of this page reflects the most recent revision.

3. Services We Provide

Adtrafix Media Solutions LLP provides the following digital marketing and technology services:

• Google Ads Management: Campaign setup, optimisation, tCPA bidding strategy, search term auditing, Performance Max management, and CPL reporting for Search, Display, and Performance Max campaigns.
• Meta Ads Management: Facebook and Instagram campaign management, creative strategy, audience targeting, creative fatigue analysis, and lead generation campaign optimisation.
• Google My Business Management: Business profile optimisation, review management, post scheduling, Q&A management, and local search ranking strategy.
• SEO Services: Technical SEO, topic cluster architecture, on-page optimisation, local SEO, and content strategy.
• Social Media Management: AI-powered content calendar management, caption writing, trend detection, scheduling, and performance reporting across Instagram, Facebook, LinkedIn, YouTube Shorts, and X.
• Adtrafix OS: Access to our proprietary AI performance marketing platform covering live CPL tracking, creative scoring, search term intelligence, automated weekly reports, and multi-channel campaign monitoring.
• Consulting Services: Performance marketing strategy, audit services, and campaign reviews.

The specific services, deliverables, timelines, and fees applicable to your engagement are set out in a separate Service Agreement, Statement of Work, or engagement letter provided at the time of contracting.

4. Google API Services — Terms of Use

APIs we use

Adtrafix Media Solutions LLP uses the following Google API services on behalf of clients who grant explicit authorisation:

• Google Ads API — campaign data, keyword performance, search terms, conversion tracking, and CPL reporting
• Google Business Profile API (GMB) — business profile data, reviews, posts, Q&A, insights, and local listing management
• Google Search Console API — search query data, impressions, clicks, rankings, and crawl reports
• Google Analytics API (GA4) — website traffic, conversions, audience segments, and attribution data
• Google OAuth 2.0 — secure authorisation for all API access

Client authorisation and access

Access to Google APIs is obtained exclusively through client-granted authorisation via Google's OAuth 2.0 flow. We will never access your Google account data without your explicit consent. By authorising our access, you grant Adtrafix Media Solutions LLP permission to access the relevant API data solely for the purpose of delivering the agreed services.

Limited Use requirements — compliance declaration

Our use of data obtained through Google APIs is subject to the following restrictions, in compliance with Google's Limited Use policy:

• Google API data is used only to provide or improve the specific service requested by you — campaign management, GMB management, SEO reporting, or analytics. It is not used for any other purpose.
• We do not use Google API data to serve advertisements to users.
• We do not allow any person to read user data obtained through Google APIs unless: (a) you have given explicit permission; (b) it is necessary for security or fraud prevention; (c) it is required by applicable law; or (d) the use is limited to internal operations with aggregated and anonymised data.
• We do not transfer, sell, or disclose Google API data to any third party, except as strictly necessary to provide the agreed services to you.
• We do not use Google API data for credit worthiness determination, lending, or any other purpose unrelated to digital marketing services.

Revoking Google API access

You may revoke Adtrafix Media Solutions LLP's access to your Google accounts at any time by visiting Google Account Permissions and removing our application. Upon termination of our engagement, we will disconnect all Google API access within 5 working days and permanently delete locally retained API-sourced data within 30 days, unless retention is required by applicable law.

5. Meta API Services — Terms of Use

We use the Meta Marketing API to manage advertising campaigns on Facebook and Instagram on behalf of clients. Our use complies with Meta's Platform Policy and Meta Developer Policies.

• Meta API access is granted by clients through Meta Business Manager and used solely for campaign management, creative optimisation, and performance reporting.
• Meta API data is not used for any purpose beyond agreed campaign management services.
• Clients may revoke access at any time through Meta Business Manager → Partners.

6. Adtrafix OS Platform

Adtrafix OS is a proprietary AI-powered SaaS platform developed and owned by Adtrafix Media Solutions LLP. Access to Adtrafix OS is provided to clients as part of our managed service engagements.

• Licence: We grant you a limited, non-exclusive, non-transferable licence to access and use Adtrafix OS solely in connection with the services we provide to you. This licence terminates automatically upon conclusion of your engagement with us.
• Ownership: Adtrafix OS, including all underlying technology, algorithms, AI models, dashboards, and proprietary methodologies, remains the exclusive intellectual property of Adtrafix Media Solutions LLP. You acquire no ownership rights.
• Restrictions: You may not copy, reverse engineer, decompile, modify, resell, sublicense, or create derivative works from Adtrafix OS or any part of it.
• Data: Campaign data and reports generated within Adtrafix OS from your accounts belong to you. Platform-level data, aggregated benchmarks, and proprietary scoring models belong to Adtrafix Media Solutions LLP.
• Availability: We aim for high platform availability but do not guarantee uninterrupted access. Scheduled maintenance and force majeure events are excluded from any availability commitments.

7. Client Obligations

To enable us to deliver our services effectively, you agree to:

• Provide accurate, complete, and up-to-date information required for campaign setup and management.
• Grant necessary access to advertising accounts, analytics platforms, and APIs within the timelines agreed in the Service Agreement.
• Review and approve content, creatives, and campaign changes within the response windows specified in your Service Agreement. Delays caused by late approvals may affect campaign performance, for which Adtrafix Media Solutions LLP bears no responsibility.
• Ensure that all products, services, and claims in your advertising comply with applicable laws, platform policies (Google Ads, Meta), and industry regulations in India and your target markets.
• Not engage any other agency to manage the same advertising accounts during the term of your engagement without prior written notice to us.
• Pay all fees on the dates and in the amounts set out in your Service Agreement or invoice.

8. Fees and Payment

Service fees, payment schedules, and billing terms are set out in your individual Service Agreement. The following general terms apply unless otherwise agreed in writing:

• Invoicing: Invoices are issued monthly in advance or as specified in the Service Agreement.
• Payment terms: Payment is due within 15 days of invoice date unless otherwise agreed.
• Late payment: Overdue invoices may attract interest at 1.5% per month on the outstanding balance from the due date.
• Ad spend: Advertising spend (amounts paid to Google, Meta, or other platforms) is separate from our management fees and is your direct responsibility to fund. We do not advance ad spend on your behalf unless explicitly agreed in writing.
• Fee changes: We will provide 30 days' written notice of any fee changes. Continued engagement after the notice period constitutes acceptance.
• Taxes: All fees are exclusive of applicable taxes including GST. GST will be charged at the prevailing rate as required by Indian tax law.

9. Intellectual Property

Your content: All creative assets, brand materials, and data you provide to us remain your intellectual property. You grant Adtrafix Media Solutions LLP a limited licence to use these materials solely for the purpose of delivering our services.

Our work product: Campaign strategies, optimisation frameworks, and reports created by us for your engagement are provided for your use. However, our proprietary methodologies, tools, templates, and AI models (including Adtrafix OS) remain the exclusive intellectual property of Adtrafix Media Solutions LLP.

Website content: All content on adtrafix.com — including text, graphics, logos, and code — is owned by or licensed to Adtrafix Media Solutions LLP. You may not reproduce, distribute, or create derivative works without our written permission.

10. Confidentiality

Both parties agree to maintain strict confidentiality of the other's proprietary and confidential information, including business strategies, client lists, campaign performance data, financial information, and technical systems. This obligation survives termination of the engagement for a period of 3 years.

Confidentiality obligations do not apply to information that: (a) is or becomes publicly known through no fault of the receiving party; (b) was known to the receiving party prior to disclosure; (c) is independently developed without use of confidential information; or (d) must be disclosed by law or regulatory requirement.

11. Term and Termination

Engagement term: The duration of your engagement is specified in your Service Agreement. Most engagements operate on a monthly rolling basis unless a fixed term is agreed.

Termination by either party: Either party may terminate the engagement by providing 30 days' written notice, unless the Service Agreement specifies a different notice period.

Immediate termination: Either party may terminate immediately in the event of a material breach that is not remedied within 14 days of written notice, insolvency, or fraud.

Effect of termination: Upon termination, you remain liable for all fees accrued up to the termination date. We will return or delete your data in accordance with our Privacy Policy and revoke all API access within 5 working days.

12. Limitation of Liability

To the fullest extent permitted by applicable Indian law:

• Adtrafix Media Solutions LLP's total liability to you under or in connection with any engagement shall not exceed the total fees paid by you to us in the three months preceding the event giving rise to the claim.
• We are not liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, loss of data, or business interruption, even if we have been advised of the possibility of such damages.
• We do not guarantee specific outcomes, results, or rankings from our services. Digital advertising and SEO results are subject to platform algorithm changes, market competition, and other factors outside our control.
• We are not responsible for losses arising from platform outages, algorithm changes, policy enforcement actions by Google or Meta, or your failure to comply with platform policies.

13. Warranties and Disclaimers

We warrant that we will provide our services with reasonable skill, care, and diligence, and in accordance with applicable professional standards.

Except as expressly stated above, our services are provided "as is" without any warranty of any kind, express or implied. We do not warrant that our services will be uninterrupted, error-free, or that specific results will be achieved.

We make no warranty regarding the accuracy or completeness of data sourced from Google APIs, Meta APIs, or other third-party platforms. Such data is provided subject to those platforms' own terms and data accuracy limitations.

14. Indemnification

You agree to indemnify, defend, and hold harmless Adtrafix Media Solutions LLP, its partners, employees, and agents from and against any claims, damages, losses, or expenses (including reasonable legal fees) arising out of or relating to:

• Your violation of these Terms
• Your violation of applicable laws, including advertising standards and consumer protection laws
• Claims that your products, services, or advertising content infringes third-party intellectual property rights
• Your misuse of Google APIs, Meta APIs, or other platform services in violation of their terms

15. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of India. The courts of Gurugram, Haryana, India shall have exclusive jurisdiction over any disputes arising under or in connection with these Terms.

Dispute resolution process: Before initiating legal proceedings, both parties agree to attempt resolution through good-faith negotiation for a period of 30 days from written notice of the dispute. If the dispute is not resolved within 30 days, either party may escalate to formal legal proceedings or, by mutual agreement, to arbitration under the Arbitration and Conciliation Act, 1996 of India.

16. Third-Party Services and Links

Our services involve the use of third-party platforms including Google Ads, Meta (Facebook and Instagram), Google Analytics, Google Search Console, and others. Your use of these platforms is subject to their respective terms of service and privacy policies. We are not responsible for the availability, accuracy, or policies of third-party services.

Our website may contain links to third-party websites. These links are provided for convenience only. We have no control over those sites and are not responsible for their content or practices.

17. Force Majeure

Neither party shall be liable for delays or failures in performance caused by events beyond their reasonable control, including natural disasters, government actions, internet outages, platform disruptions, pandemics, or other force majeure events. The affected party must notify the other in writing within 5 business days of the force majeure event arising.

18. Entire Agreement

These Terms, together with your Service Agreement and our Privacy Policy, constitute the entire agreement between you and Adtrafix Media Solutions LLP regarding our services. They supersede all prior negotiations, representations, or agreements.

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect. Our failure to enforce any right under these Terms does not constitute a waiver of that right.

19. Contact — Legal Enquiries

These Terms were last reviewed on 15 April 2026. Version 1.0. Adtrafix Media Solutions LLP is registered under the Limited Liability Partnership Act, 2008, India.